CRO: An Ecommerce Health Check

In June 2017, Something Different Wholesale approached DASHMARK with a CRO and commercial optimisation project. Something Different had developed a new platform – and wanted to make sure there was no latency, in particularly via their Organic conversions, post-migration.

DASHMARK was able to compile a team of marketers and commercial consultants to analyse both the funnel and the commercial landscape. CRO often provides the answer before the question. In the case of Something Different, DASHMARK was able to identify action points in both commercial reporting and user experience.

Something Different Wholesale gave us the following feedback – which we’re proud to share with you:


‘Following the launch of our new website in February 2017 DASH performed a CRO analysis of our new website to help us identify any enhancements that could be made to improve our conversion rate and enhance customer experience. DASH were professional and extremely easy to work with. They asked all the relevant questions at the start of the brief and presented our report within the agreed timeframes.

The report provided gave us invaluable insight into our website customer journeys and identified the areas in which improvements could be made.


The report was extremely useful to our business. It identified conversion blockers and provided recommendations for solutions.’

– Nia Johnston – Head of Marketing for Something Different Wholesale


In our professional experience, it is important to regularly review how well an ecommerce website or retail structure is performing. Failure to innovate and optimise can result in a loss of competitive trading. If you feel your site, stack or business could do with a health check – contact our team.



September 18, 2017

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