SLYDES – Forever Summer

SLYDES, a Manchester & London based footwear brand, wanted to pivot their offering from wholesaler to d2c retailer. DASHMARK was asked to own the digital and eCommerce vanguard effort to achieve a d2c foothold in the UK, EU and US. With three different websites to repurpose and a large Amazon seller account to overhaul, DASHMARK worked with SLYDES from Q2 of 2018 until the Q4 of the same year – assuming integrated senior leadership functions.

building for scale & speed

This was an exciting, multifarious and wide-raging project undertaken by DASHMARK. The d2c aspirations of SLYDES required a sea-change in process, brand identity and trading strategy. Whilst initially tasked as a digital lead, DASHMARK created an omnichannel strategy for SLYDES which resulted in an entirely new way of thinking about the customer.

DASHMARK created a bespoke DAM for SLYDES to communicate with press and suppliers whilst reducing the time the team spent manually communicating and resizing assets.
What dashmark brought to the conversation

Contact DASHMARK here.

January 3, 2019