Unilever – Global eCommerce – B2B Application for Asia Pacific
Unilever wanted to explore an improved B2B app provision for their Asia Pacific market. DASHMARK embarked on a study of the market to deliver key recommendations to inform the app build itself.
beyond buying and selling
Unilever has seen success in their Brazilian market with a dedicated platform allowing businesses to purchase their products online at a wholesale level. Rather than replicate the model like for like, Unilever commissioned DASHMARK to research business trends and online behaviours in the Asian Pacific region – for a truly bespoke approach.
UX is now a commoditiy
Setting itself apart from its peers, Unilever understood that user experience is as much a part of the service offered in a B2B capability as the products themselves.
DASHMARK looked beyond FMCG B2B retail in our research findings. We looked at ease of use, technological provisions and future trends in our findings. The resulting deliverable combined high-quality UI and UX with a world-beating commercial provision.
Our Feature presentation
DASHMARK delivered research, recommendations and a blueprint for B2B application design. We explored:
- Key eCommerce functionality
- Regional buying patterns
- Checkout functionality (COD, live, credit and alternative methods)
- Menu taxonomy and SKU layout
- Inbound communications
- Product copy
- Product photography
Build something disruptive
Contact DASHMARK here.